About Lersha
Meet the Parent Company
Green Agro Solution
Cultivating Change in Africa
Since 2014, we have championed a social mission to empower smallholder farmers and pastoralist communities across East Africa. By uniting governments, NGOs, and private partners, we actively build on existing regional investments to transform agricultural productivity and cultivate sustainable, long-term change in Ethiopia, Kenya, and Uganda.
Why We Do What We Do
In a landscape where agriculture has traditionally been public-dominated, GAS bridges the gap between high-level investment and the everyday needs of the farmer.
We use a Market Systems Development (MSD) approach to create lasting change by:
Tackling Root Causes
Moving beyond temporary fixes to eliminate the systemic bottlenecks holding back smallholder productivity.
Driving Scalable Solutions
Addressing the core drivers of food shortages and inflation to stabilize local economies.
Centering the Farmer
Translating large-scale agricultural investments into practical, accessible tools for the field.
The Birth of Lersha
Our Flagship Innovation
To turn our vision into reality, GAS launched Lersha—our premier, “one-stop digital platform.“
Lersha serves as the digital heart of our operations, putting the transformative power of modern technology directly into the hands of local smallholders.
By digitizing the entire agricultural journey, we enable farmers to request vital mechanization, buy high-quality inputs, and receive real-time climate advisory services with a single click or a simple phone call.
More than just an application, Lersha is our primary engine for expanding financial inclusion and creating sustainable market linkages across the region.
Breaking Down the Barriers
We are deeply focused on solving the three critical structural challenges that traditionally hold smallholder farmers back:
The Technology Gap: Severe limitations in accessing the modern agricultural tools, data, and mechanization services required for scalable growth.
The Connection Gap: Fragmented, inefficient market linkages that make it incredibly difficult for rural growers to sell their produce at fair prices.
The Financial Gap: High institutional barriers that prevent vulnerable smallholders from securing the flexible financing needed to acquire timely inputs.
Growing a Resilient Future
Every project we launch is measured strictly by the lasting impact it leaves behind. From fostering climate resilience and economic empowerment to creating local jobs and safeguarding food security, GAS remains deeply committed to a thriving, sustainable future. By blending social purpose with a scalable business model, we ensure our growth directly elevates the rural communities we serve, building a stronger agricultural foundation for tomorrow.
We drive clear, measurable outcomes across our target regions with these structured strategic targets:
Farmer Access: By 2030, our platform is set to enable 1 million smallholder farmers across Ethiopia to access critical agri-financing.
Scale & Investment: This regional expansion is expected to unlock 915,000 hectares of land and facilitate $290 million in loans.
Market Value: These ecosystem efforts will generate over $1.6 billion in output market value.
Vision
Making agriculture easy for everyone.
A future where technology enables agricultural communities to thrive.
Mission
Transforming agriculture through digital solutions and inclusive systems that help farmers prosper.
Core Values
The principles that guide our mission, shape our culture, and drive our impact across East Africa.
Innovation
We design and co-create forward-thinking, commercially viable, and scalable solutions that directly address smallholder challenges while unlocking new business opportunities. Our innovations are practical, data-driven, and built for growth.
Delivery
We execute with discipline and urgency, ensuring that our solutions reach the ground and deliver measurable results. Through strong partnerships, operational excellence, and seamless collaboration, we turn ideas into high-impact services that drive both farmer outcomes and business performance.
Scale
We measure success by expanding our impact and growing a sustainable business. We focus on meaningful improvements in farmers’ incomes, productivity, and resilience while accelerating our reach, strengthening financial sustainability, and building a model capable of scaling to millions.
We are Cultivating Sustainable Agriculture Across East Africa
Making farming easy, productive, and profitable. We empower smallholder farmers and pastoralist communities with the tools and partnerships needed to transform agricultural productivity.